Skelton Scripts
If your content is getting attention but not turning into booked calls, the problem usually isn’t your offer. It’s your messaging.
Working With Me
(Partner)
1. I dig into your entire business, not just a single deliverable
2. I ask the hard questions before I write or build
3. I make sure your content, emails, funnels, and sales process all speak the same language
4. I'll spot gaps and opportunities you might not see, even if they fall outside what you hired me for
5. Everything I do points toward one goal: getting more qualified buyers on your calendar
Hiring a Typical
Freelancer
1. You get exactly what you asked for, nothing beyond that
2. Success means the task is checked off, not whether it booked you a single call
3. They work for you, not alongside you
4. Each piece lives in a silo (your emails don't talk to your content, your content doesn't talk to your sales page)
5. Strategy input only happens if you know the right questions to ask
6. When the project wraps, they're already on to the next client
Who This Is For
This is for business owners who:
• Already have paying clients but want a more predictable flow of qualified inbound leads
• Are putting in the work (posting, networking, asking for referrals) but nothing seems to build on itself
• Have a service that delivers results but struggle to communicate that clearly across their content and sales conversations
• Want to become the obvious choice in their space
• Keep running into objections and hesitation on sales calls
Who This Is NOT For
This probably isn't the right fit if you:
• Want a magic formula, a plug-and-play funnel, or results by next week
• Are looking for someone to crank out copy without caring how your business actually works
• Aren't willing to show up consistently or invest in building trust with your audience
• Only care about getting more eyeballs instead of converting the attention you already have
Step-by-Step Process
Discovery Call
20-30 minute call to discuss your specific needs, goals and your voice.
Strategy & First Draft
Create first draft that will be delivered within max. 5 business days.
Revisions
Refining the draft as many rounds as you see fit.
Final Delivery
Launch-ready copy delivered to you in an optimized format.
Support
Anything else needed for help during this process or outside of it regarding your business.
Services
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Optimizing your email sequences crafted in your voice, tone and brand to nurture, convert and keep your audience engaged.
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Short and Long form scripts crafted for social content that brings in more traffic and increases engagement. For ex: Instagram, YouTube and TikTok.
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Opt-ins to sales pages to email flows. Writing every piece of your funnel guiding leads seamlessly from scroll to purchase.
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Persuasive video sales letter scripts in a face-to-face format that builds trust for your audience while motivating them to purchase offer.
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Facebook Ad scripts that speaks to pain points with clear messaging that will stop the most deprived doom-scroller in their tracks.
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Polished and personality-driven scripts for your thought leadership posts, blogs or newsletters. Ideal for Twitter/LinkedIn
About Me
I'm Clay, a copywriter and growth strategist based in Portland, OR. I partner with business owners who are doing the work but not seeing it translate into consistent, qualified sales calls.
Most people I work with aren't starting from zero. They've got a solid offer, real results for their clients, and a growing audience. What's missing is the connective tissue between all of it. Their content says one thing, their emails say another, and their sales conversations feel like starting from scratch every time.
That's where I come in. I help you build messaging that runs through everything, so your content attracts the right people, your emails warm them up, and by the time they book a call, they already know they want to work with you.
I don't believe in doing more marketing. I believe in making the marketing you're already doing actually work together.
Let’s dive into the services I offer.